The nineties saw Tyson expanding production and refining the company organization. Acquisitions continued with McCarty Foods and the poultry division of Cargil in September of 1995, as well as Hudson Foods in January of 1998. Tyson began to realign around its core business, and told the world "We’re Chicken."
In 1999, Tyson reorganized to concentrate more on the customer. Business groups were created to realign as specific marketing groups, such as retail, foodservice and international. Each business group contained everything needed to bring a bird from egg to market, solidifying Tyson’s lead in outstanding customer service and guaranteeing the ability to anticipate market demand.