SPRINGDALE, Ark. (August 2009)—The summer edition of the Tyson Food Service Insights and Discovery newsletter explores tactics operators can deploy in today’s economic environment to drive traffic.  The research, conducted by Technomic, found that by providing value to the consumer, successful operators have been able to continue to drive traffic through their doors.  This is accomplished by understanding what consumers want and adjusting to rapidly changing market dynamics.

“Value” is the name of the game today, and that means good-quality meats, flavorful ingredients and special touches that justify the expense of dining out.  Consumers are gravitating towards items that are lower in price but still a step above the norm.  Despite the economic situation, consumers are not willing to sacrifice quality.

This edition serves to not only help operators understand how to drive traffic, but also provide ideas for how they can apply Tyson® product solutions to meet their customers’ needs.

Tyson Food Service offers the Insights & Discovery newsletters as part of its commitment to innovation and discovery. Produced by Tyson Food Service Marketing in collaboration with Technomic, Inc., a fact-based food industry marketing research and consulting firm, the newsletter offers consumer-centric insights into attitudes and behavior that identify trends affecting all foodservice segments.