Tyson Food Service is working hard to help you keep the heart of your menu beating strong by providing you with new menuing opportunities based on the latest consumer insights. Through Ideas @ the Heart, consumer taste preferences take shape in our newest recipes and merchandising support, helping you provide customers with the options they crave. Click on one of the strategies below for traffic-driving recipe ideas, menu descriptors, and free downloadable merchandising materials.

For more insight into the mindsets of today’s consumers, check out our latest Insights & Discovery newsletter, Driving Traffic.


Explore low-price and small-portion offerings designed to drive traffic with cost-conscious customers.
Price Value


Discover menuing ideas designed to increase quality perception without inflating the price.
Premium Value


Offer abundant portions that satisfy bigger appetites without compromising a tighter budget.
Bulk Value




Value Price