 "Tyson For Families™" is a comprehensive, integrated program focused on communicating Tyson's commitment to families and communities. Centered around Tyson's promise of "quality food you can trust," Tyson For Families also includes our national partnership with Share Our Strength and our advertising campaign, "Tyson. It's what your family deserves.®"
 Tyson is proud to be a member of the Family Friendly Programming Forum
, a group of major advertisers whose goal it is to promote television programs that are appropriate for all members of the family. The Forum defines family friendly programming as movies, series, documentaries, and informational programs that are aired during hours when children and adults within a household could
reasonably be expected to be together watching television.
To be family friendly, programs aired during these hours should be relevant and interesting to a broad audience, contain no elements that the average viewer would find offensive or that the average person is embarrassed to see with children in the room, and ideally embody an uplifting message.
As a part of the Family Friendly Programming Forum, we're encouraging the entertainment community to provide more family friendly programming options. We're meeting with the heads of the TV networks, studios, and production companies to share our concerns. We're speaking out at industry conferences, meetings, and forums. We're also honoring outstanding family friendly television programs with a new tribute: The Family Program Awards. In addition, we're funding scholarships for students who are studying to be screenwriters.
At Tyson, we believe the programs we support with our advertising dollars should reflect our
family-centered philosophy. We're ready to put our money where it will do the most good.
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